The Movement
Empowering Textured Hair Care
Textured hair refers to hair that has waves, curls, or coils, rather than lying straight. This distinction goes beyond hair colour. Just like you choose skincare based on your skin type, textured hair needs specific care because it’s more susceptible to damage from both its natural structure (intrinsic) and external factors (extrinsic) like heat styling or harsh weather.
01
DID YOU KNOW
While about 60% of the world’s population have textured hair, only a small part of the products on the shelf space today address the need of this consumer group, highlighting a large gap in the personal care market, and shedding light on larger societal issues.
02
WHY
Q. Why does the problem exist?
A. Because there is no standardised testing methodology / continuous combing.
03
SOLUTION
The global community NEED to be supported with non- biased, non-commercial information.
Be part of the solution
Share your textured hair experience with the community.
This movement aims to create a space where everyone – individuals with textured
hair, hair stylists, and even product developers – can come together to learn, share, and discuss textured hair. Think of it as a one-stop shop for textured hair knowledge! The website even provides a specific forum to help you confidently talk about textured hair concerns.
Hair Types
Do you know your hair type?
Textured hair is a beautiful and diverse spectrum of curl patterns, coils, and waves. It is a celebration of our unique identities and cultural heritage. However, for many years, textured hair has been underrepresented and misunderstood in the beauty industry.
In recent years, there has been a growing movement to embrace textured hair in all its forms. This movement has been fuelled by social media, natural hair influencers, and beauty brands that are committed to creating inclusive products and services.
Meet Our Team
Hairdressers / Educators /Medical Hair Experts/ Product Developers / Major product companies / Independent product brands/ Activists / Authors/ Consumers
Consumers
Global Textured Hair Community
Experts
Professional Hairdressers